7 Secrets on how to keep your web reputation clean and clear
What is online reputation?
Online reputation is the information people find about you online. It is about improving or restoring your name or your brand's good standing. Basically, you can keep your reputation cleaner by countering, weakening or eliminating the negative material in the Internet. In other words, by defeating it with more positive material to improve your credibility and customer's trust in you.
You would think that hiding behind privacy settings and unidentifiable usernames would help but your real name would suffer. Anything negative about your name goes undefended, immediately rising to the top of your search results for the whole world to see. It puts you at risk if something negative were to come out about you or your company.
Why is it important?
Potential customers when making a purchase decision get influenced by bad reviews, negative blog posts and comments spread in social media or search engine results. This affects your business brand reputation super bad. This is the reason why is so important to know your bad reputation, instead of hiding, and have it monitored. This way, you are able to have those negatives comments alleviated while building a positive reputation in a proactive way.
How to keep your reputation clean and clear?
Considering all of the above, there are some actions that can improve your reputation, hence, your business brand.
1. Clean Up
First thing first, Google yourself to see what is out there about you. You can’t fix what you don’t know. Check if you find negative or irrelevant information about you or your business. For example, if you find pictures parting with your friends associated to your brand they will probably be irrelevant and might create and negative image for people about your business. So, in this case, since the information is under your control it will be easy to delete it or change the name of that data so that is not related to your brand anymore. Do the same for social media platforms, like Facebook, Twitter and Instagram.
2. Write decent profiles
Whenever you create a profile to your business in a site that allows you to do it, it’s a great opportunity to show your best side. Write the profiles carefully, highlighting the things about your business that really matter to you, that you would like other people to acknowledge about it. Be consistent concerning the information that you provide in profiles and keep these profiles updated regarding new changes. Complete as much information you can by adding images, a bio, contact info, your website and social media platforms, and so on.
3. Secure your business name as a domain and in social media platforms.
Make sure you own your brand in everyway. This way, you’ll prevent other people from taking this valuable piece away from you or using it against you in the future. Also, You’ll need 10 properties ranking to take control of the narrative. Add your business in as many social media platforms you can; in the more important and the lesser ones.
4. Share Things that are Fun and Productive
Share information, photos, videos, and other online items that reflect well on your business and improve the general nature of online communications. Focus on being stunning when online. Tell good things about others, show fun and interesting information to enlighten other, share entertaining things with others that are thoughtful and considerate, and take responsibility of what you show.
5. Update Your Content
Build and optimize your website and social media platforms. Add content to your site regularly by writing blogs, or sharing pictures/videos, promos and more, to your audience. Be active in your social media profiles, interact with people and grow your audience. Be personal not robotic, and polite.
6. Ask for Reviews
Being a business and having no reviews means you are in trouble. Potential customers rely on positive reviews to trust a business. Encourage your customers to review your business by sharing a link to your site or Google reviews, adding your business to Tripadvisor, Yelp, and more. Having a large number of positive reviews can be a huge competitive advantage.
7. Claim Your Business in Google
Provide valuable information to your customers by adding it to Google My Business. Make sure, all your info is updated so customers can find you easy. Verify your business so it can appear across Google Search and Maps. Most businesses are verified via postcard, which arrives with a verification code within a week or so.
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