Best Social Media Marketing strategies to grow your business
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media platforms like Facebook, Twitter, Instagram, Pinterest, and many more. Great marketing on social media can bring remarkable success to your business creating brand awareness and driving leads and sales.
Social media marketing, or SMM, is a form of Internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
Promotion and engagement are the main pillars to bring success to grow your business. Engagement means consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.
How do I start my social media campaign?
- Plan your content
Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. Do research about what your competition is doing, or what your potential customers trending topics are about.
- Update Content Regularly
Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, info-graphics, how-to guides and more. f your content and images are catchy, unique, personalized and speaks of the brand’s story, you can get more likes. Include fresh content and creative pictures related to real activities to help you gain more traffic on social media.
- Brand Image
Keep your company brand consistent in all social media platforms. While each of them has it unique different way to interact with, maintain your brand image the same so people can recognize you among them.
- Content Promotion
After building a good social media profile and getting followers, you are ready to share your new content from blogs or articles, making sure your readers can find new stuff right away. Plus is going to build you even more followers. You can also share links to other articles and sites related that you find interesting for your followers. This way you will also build trust and even get some back-linking in return.
- Check on your competition
Always check on what your competition is doing. They can give you hints of keywords that are popular and relevant. Also check which other social media platforms they are using and add them to your business. Find how they promote their business and do it better.