Step by step guide for SEO success
How to have a successful SEO campaign?
Commercial search engines like Google, Bing, and Yahoo drive the majority of web traffic. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. Search engines are unique in that they provide targeted traffic from people looking for what you offer. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Keywords are the start of any SEO campaign and this is probably the most important piece of research you will do. A classic mistake many people make is thinking they already know the main keywords and they blindly proceed to the detriment of the optimization strategy.
Use some keyword research tools and see what people are actually searching for, you will probably find some surprising results. When you have the results don’t just pick the top three most popular terms and go for them, if you are competing against many big organization that have large marketing budgets you may not stand a chance. Sometimes, it’s better to find a less popular keyword that has less competition. The best keyword you can find is the one that has a low amount of optimized sites and a good amount of searches.
Where should I start?
Focus on selecting 5 or 6 keywords. Overwhelming your title and description with many keywords can lead to negative feedback. Do keyword research before selecting them. Previously mentioned, keyword research is the most important key for success. Choosing the right keywords will make the difference of targeting people who are interested on what you offer to people who wont even click because is not relevant to their interest.
- Page Title
Page title is the title tag on your page. It shows up on the title bar on top of your browser, and the heading of search engine results. Include your more important keywords on it as close as possible to the beginning of the headline. Make the Headline interesting and relevant to attract people clicks and stick to no more than 60 words per title.
The description also shows up on search engine results just below the heading. Is the preview of what your article, page, service, product is about. Search engines like Google displays up to 160 characters and Yahoo up to 165. Again, you want to include your most relevant keywords on it.
- Body text
This is important and you definitely want to include some of your keywords. But the bottom line is to have an interesting content. If you find yourself worrying about keywords, or your content start sounding strange by trying to include them, look back and take some out so the user doesn’t get confused, instead, wants to come back for more.
Make sure each of your web pages have a relevant heading, with a interesting font and size that highlight what the topic is about. In HTML, this would be the H1 to H6 titles, being H1 the most important. This is a good practice to make them more prominent and significant to search engines.
- Bold Text
Include relevant words in bold since search engines categorize them as important information.
- Anchor Text – Links
Use links to other in-site pages. But instead of naming the domain of it use words relevant to the content of the page you are linking to.
- Alt Text – Images/Videos Titles
Finally, when uploading an image or video to your site try to avoid the names like “IMG540.jpeg”. Use descriptive tags for what the media represents. They don’t need to be visible to your users but they will help search engines understand the meaning of the media and associated to your content.
September 15, 2017
September 12, 2017
September 12, 2017